var vidParams = {file: '/111DemoReel.f4v', controlbar:'none', image:'/111DemoReel.jpg'};
 var flashParams = {menu: "false", wmode: "opaque", allowfullscreen:"true", allowscriptaccess:"always"};
 var attributes = {};//id: "vid1",name: "vid1"; name and id of div tag
 var video_width = "640";
 var video_height = "360";

 swfobject.embedSWF("/jwplayer/player.swf", "vidContent", video_width, video_height, '9.0.115', 'false', vidParams, flashParams, attributes);